cut production costs
Assets are required for each game programming, art, design, testing and customer service to develop and maintain. However, some professional, props, monsters, tasks, skills, regional and other items in the game may be wasted. This will affect the developer's morale.
Low performance of the game returns on investment assets the value of close to 0. Over time, players make decisions and to optimize the decision, the exchanges between players flock to this we will accelerate the process of optimization strategy. They quickly accepted the highest performance gaming assets, abandoning the low performance of the assets. From a competitive point of view, which has become a liability, so it can be discarded. To give an obvious example, if two properties almost the same weapons, if one has a higher injury rate, then the other weapon is useless. In the game, often the alternation of old and new assets.However, this game will make the contents of your insignificant, because no one will use these assets.
However, the situation could have been improved. Ingenious patch will balance back into the player's choice list. Art as much as possible to re-cycle, programmers and testers arduous labor. Creating innovative and well-balanced posture. To maintain the style of these assets.Using the appropriate correction cycle these art assets used in the game, so as not to waste the manpower and resources to pay the team. Note, however, we only need to re-cycle the players who have been abandoned assets, rather than other content. Excluded because the player is not the developer change those outdated assets, they want more new assets.

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Asurion's recent survey found that 32% of the U.S. between the ages of 60-64 years old users rely heavily on their phones, they claim the phone is its main communication tool, if you lose the phone will "greatly to their lives trouble. " 
The company executives Bettie Colombo said, most people think young people can not do without is the most mobile group, the survey shows that more older users are no exception, 50-54-year-old also appeared in users 60-64 users with the same situation.

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Market research firm eMarketer recently predicted that by the end of 2014 there will be 90 million U.S. users have a Tablet PC.
eMarketer also pointed out that the end of 2011, 33.7 million U.S. users will use tablet PCs, up 158.6 percent over last year; Tablet PC sales next year is expected to grow by 62.8%, reaching 54.8 million in 2013 to grow to 75.6 million, increased to 2014 89.5 million.
The company believes that tablet PCs and smart phones will become the universal personal mobile devices rather than the public members of the family move equipment. iPad Tablet PC will become the market leader in power, but because of Kindle Fire and Nook Tablet competitors such as the attack, in 2014 its market share decline from the current 83% to 68%.
eMarketer survey also found that although women less than half the number of Tablet PC users, but the proportion of users of different gender gap is narrowing; currently has 55.5% of the Tablet PC user age is not less than 35 years old, in 2014 this figure will drop to 49.3% At the same time the proportion of 18 to-34-year-old user from the current 31.5% to 34.8%.

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According to pocketgamer reports, mobile game developers Mobile Pie "My Star" top IAP option - 200 Star Cash (price £ 26.99) in October, the piracy rate of 93%, sales of pirated and genuine, nearly half of IAP 14:1. According to the studio creative director Will Luton term, mainly from the use of pirated IAP has iAP Cracker cracked software jailbreak this phone. IAP in the price relatively low, the product was significantly lower piracy rate, the ratio of 1.16:1. He said the company clearly is what players use cracked software, they can shield their account, but there is no action, they will update the game engine in order to prevent this phenomenon.

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"Sword and Sworcery EP" is a big success in the iOS platform independent game, released six months almost full price sold 30 million copies. However, the game developer Capy Games president Nathan Vella in the recent GDC China 2011 Independent Games Summit, pointed out that the success of their way to the game development team with the most iOS opposite.
The games budget of about 200,000, more than one year development cycle, locking the segment-specific user groups, can be said is a very risky game. However, Vella believes that this risk is to make the game stand out. He said iOS gaming, especially those who achieve great success iOS game is the most scary, they are to people (especially independent developers) instill a must for all user-developed game ideas.
He said he firmly believes that if you lock all users, all users will eventually be in front of a thankless task. If the game does not target specific groups, it is simply not the equivalent of user location, it is like lottery, Lottery little chance.
In fact, these "meet all users' 10,000 titles, it may be only one person will be successful, while other games are only fell silent. Capy's model is only 10% of the market locked iOS users, if they can fully grasp this group has access to a large number of user base, so the project can be obtained at least break even.
Vella said that the practice of targeting specific users, also allows developers to focus more on project development. 99% of the game want to please all players, resulting in fierce competition with each other, while the remaining 1% of high risk, do not take the unusual way "non-mainstream" by doing so they won the game in the App Store's living space, these developers need only deal with 1% of the competitors, also makes it easier to get Apple's attention to their game.
He also reminded the developer, whether it is in the network, PR, video trailers, or social media, should make their own unique way of publicity, and that the PR company hired to help promote the game was a huge mistake - no hand touch game development of people, how full of passion to promote the game? "Sword and Sworcery EP" and not the main feature, there is a core concept, but the PR company does not understand the core concept of marketing methods.
Vella final appeal to the majority of iOS risk independent developers do not fear, because as long as the quality of the game, the risk that they may become profitable success is an important advantage.

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Game maker RockYou will announce tomorrow a major layoffs, is expected to announce cuts 40% of the employees. Just a few weeks ago, RockYou has just introduced two new games.

RockYou primarily Facebook, the social platform for making games, but also developed several popular games, such as "Zoo World (Zoo World)" and so on. According to the leaked internal material RockYou shows that the specific number of layoffs could be 55.

After this layoff, RockYou's total number of employees will be only 87 people. RockYou currently not comment on these rumors.

RockYou disclosure of the material may contain the following: recent management to make very difficult decisions, this decision will lead to some of our employees were cut.

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people like nostalgic Japanese game
An experimental medicine from Seattle graduate Chang Liu admitted: "I am a nostalgic person, I like a kid who played the game, handheld game that is more straightforward to say that the Japanese game."
"Although with age, I slowly moved away from these games, but until earlier this year, when I found a lot of great games from Japan is not released in the U.S., I was really aware of their feelings for the Japanese game and helpless, that they will no longer be a player of the game. "
Attractive and cognitive is also important, and we are gradually moving so we praise those things. Mid-Atlantic region from a web site designer "rnn" said: "The first game I contacted a relative in Japan gave me, so now, I still think Japan is synonymous with video games, although I can not clear whether they like the game's art design, but for sure is that the game art design is the primary criterion for selection if the art style of speaking, than the "Team Fortress", I prefer the "Professor Layton" or "ghost trick". "

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gaming entertainment before the main
Players joked: "Now play the game like a penance: to suffer through the boring play their aspirations; through endless mouse and keyboard to workers of their bones; consumption and thus through constant temptation to recharge their body skin hunger . "However, this practice is what they want? Players of the game really needs it? Authoritative statistics from the data, all players choose online games, 80% are for entertainment and leisure, to pass the time.
The player has experienced growth of more than a decade after the game was really aware of what is happiness. Experience the exciting story of the game story, adventures with friends, explore the unknown world, to experience exploration, sharing, and social pleasure, are each to pay a heavy accumulation, and this game will give us the accumulation of happiness is more memorable, long.

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According to "Fortune" magazine, social game developer Zynga will ZNGA stock on the Nasdaqmarket, the latest revision of the IPO documents show, the first half of 2011 than the company'sonline game revenues increased $ 271.5 million last year.
Which "FarmVille" revenue $ 76.6 million, "FrontierVille" revenue $ 70.5 million, "CityVille"revenue $ 46.6 million, while other games to create the rest of the $ 77.8 million.
2) social game developers Idle Games in the second round of financing raised $ 15 million toexpand its game development engine Idle Engine and proprietary business.
Idle Engine is a social recommendation tool recommended by the new Facebook profile for the user's friends, the role will be to send the game to another player's game world, to establish the relationship between the two.
The company was founded in 2009, has raised $ 24 million before, and in September of this yearreleased its first game "Idle Worship", is being developed using the Idle Engine Another two new games.

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